Wikinomics:
Don Tapscott and Anthony Williams published Wikinomics in 2006. Along with Chris Anderson's The Long Tail theory, thhis is the other 'big idea' about buisness and commerce in the online age. These two 'big ideas' are useful for us because they take us beyond the media text or the study of media products into the realm of economics.
The Five Big Ideas:
1. Peering - An example of Peering would be Spotify because you are able to share your playlists and music with other people online using web 2.0. This is good because people can access music quickly and for free. However, on the other hand this can be bad for big companies because people are not buying music as such anymore and artists are losing out on money.
2. Free Creativity - is a natural and positive outcome of the free market, so attempting to regulate and control online 'remix' creativity is like trying to hold back the tide. The happy medium is achieved by a service such as Creative Commons , which provides licences which protect IP while at the same time allowing others to remix material within limits.
3. The media is democratised by perring creativity and the we meida journalism produced by odinary people.
4. Web 2.0 makes thinking globally inevitable. The internet is the 'worlds biggest coffee house', a virtual space in which a new blog is a created every second. In this instantly global communication sphere, national and cultural boundaries are inevitably reduced.
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